Posting Stories from the field

Open the Parish Larder Merchant app → Home → Stories from the field tile, or go to /stories inside the app. Tap "Post a new story" to start the capture flow.

The web dashboard doesn’t have its own capture surface — clips are filmed on a phone where the camera and library already live. The web side is for management and analytics only.

Tap "Pick a clip" and choose a vertical (9:16) video from your camera roll or shoot a new one. The picker enforces a 60-second cap and lets you trim before upload. Quality is up to you, but a clean phone-shot at 1080p exports comfortably under the 50 MB upload cap.

• Kind — pick what the clip is about: Lambing, Harvest, Kitchen, Event, Product, Day in the life. Drives the kicker line on the public page.
• Caption — what’s happening today. One or two lines is plenty.
• Tag products — pick up to 8 products from your catalogue. These render as shoppable chips on the player overlay and as a "Shop the story" grid on the public web page.
• CTA chip (optional) — a short call-to-action that overlays the clip ("Order before Friday", "Limited batch", "Pre-order open").
• Status — Live posts immediately; Draft saves for later.

Each clip you publish gets a canonical public URL: parishlarder.com/stories/[slug]. From the merchant Stories index, tap Share on any row to open the system Share sheet — pick TikTok, Instagram, Facebook, Nextdoor, Messages, Mail, anything installed on your phone. The URL is UTM-stamped automatically (utm_source, utm_campaign=story_<slug>) so inbound traffic carries attribution.

Auto-publishing direct to TikTok / Meta is intentionally not built — those APIs require platform-specific app review and break often. The share-sheet path is reliable and gives you control over caption + hashtags per platform.

On the web, the same /stories/[slug] page has "Copy for TikTok", "Copy for Instagram", "Copy for Nextdoor" and "Share to Facebook" buttons (Facebook uses the public sharer.php intent; the others copy a UTM-stamped link to your clipboard ready to paste into the app).

The merchant Stories index shows view + share counts per clip. View count increments every time the public /stories/[slug] page loads; share count is bumped when the share sheet completes. Both are rough engagement signals — not analytics-grade, but enough to see which kinds of clip get traction.

For deeper attribution, every shared URL carries UTM tags so your existing analytics tool (Vercel, Plausible, GA — whichever you've wired) can show sessions and orders by source / campaign.

• Shoot vertical, 9:16 — fills the phone screen and most social platforms.
• Lead with motion in the first second — dough being shaped, lamb being weighed, jam jars going onto a tray. Static openings lose viewers.
• Tag the product you’re showing on-camera. A clip of "Sourdough Loaf" should tag the Sourdough Loaf product so the chip lines up with what the viewer is watching.
• Caption like a market trader — short, direct, a reason to buy ("These go out Saturday — order before Friday").