Guide

Backing British farming

British farming is under real pressure — rising input costs on one side, thin supermarket margins on the other, and a weekly shop that too often rewards the cheapest label over the best-farmed one. Yet the food itself has never been better: more regenerative pasture, higher welfare, more care in the field.

The single biggest thing an ordinary shopper can do is cut the number of hands between the farm and the kitchen. Buy direct and far more of the price stays with the person who actually grew it. These are the reads that explain how, and how to see past the marketing on the shelf.