Your stall’s Foodprint

Open your merchant dashboard, then Outreach → Foodprint in the side nav. Direct link: /merchant/dashboard/foodprint.

• Four headline tiles — kept local £, food miles avoided, kg CO₂ saved, producers supported — totalled across every revenue order your stall has shipped.
• Customers supporting you — distinct buyer count, with the total number of orders placed across them.
• Customers by region — the ITL1 region your customers live in. Useful for planning where to take a market stall, or where to add a delivery route.
• Top three regulars — first name + postcode area only, ranked by spend. Helps you spot your most loyal customers without exposing more PII than you need.

There's a paste-ready one-liner at the bottom of the page — drop it into your newsletter, Instagram caption, or chalkboard at the stall. Example: "Thanks to our 47 regulars on Parish Larder, we've kept £4,210 of food spending local and saved roughly 210 kg of CO₂ vs supermarket equivalent." It updates whenever the page is loaded, so the numbers are always current.

Every stall foodprint rolls up into the platform foodprint shown at /foodprint. Customers visiting that public page see your stall counted in the country and region totals where your customers live — so growing your reach grows the platform total too.

Same heuristics as the customer dashboard — Pretty et al., Defra and Carbon Trust calibrations rounded down at every step. The goal is a number you can defend in front of a journalist, not a number that looks impressive in a press release. Full methodology + source constants are linked from the public /foodprint page.